字體風味輪

2021-09-14 10:09:31.0

分類: Products and Applications

文鼎是一家字型廠商,近幾年也陸續承接了許多字型配對的案件,主要都由英歐文字的需求開始,做中文、日文、韓文的字體搭配。以我們所處的環境,每天眼睛看到的繁體中文,對我們來說是最熟悉不過的文字,但是,對於文字來說,透過筆畫造型、字體結構等變數因子的設計,會產生許多不同風格的字體產品出來,茫茫字海中有沒有什麼方式可以讓使用者快速的找到所需使用的字體呢?

喜歡喝咖啡或常逛咖啡館的同好如果有注意到的話,應該會知道「咖啡風味輪(Coffee Taster's Flavor Wheel)」,它時常以海報的形式掛在咖啡館中展示,如果沒有看過,有機會的話多走幾間咖啡館,留意一下牆面的海報,就會發現囉!我們參考咖啡風味輪的概念,將其延伸到字體來,以漢字為出發點,從以字型應用的角度,試圖將抽象的感受具體呈現出來,用圖像形式設計出一個具有感性、具有情感的字體分類系統,讓使用者需要以感受來選字時,可以透過字體風味輪找到對應的字體,減少找字體、選字體的時間。

感受這種東西是一種主觀性的認知,為了盡量找出符合大眾想法的感受,在繪製字體風味輪之前,研究團隊做了以下前期研究:

1. 研究咖啡風味輪期發展過程,是否有可借鏡之處?

2. 以人為單位,不同的個體對字體造型是否有共通感受?

3. 字體造型是否受到文化發展的影響

4. 越來越多的跨語系字型Matching,風味輪/個性輪的定義,是否對此有幫助?及智慧顯示的應用?

 

我們認為感受性的事物會因為人、事、時、地、物等因素而有不同,因此我們也藉由公開的投票系統,讓參與者參加字體風味輪分類的統計,讓字體風味輪不僅是一個圖像,而是能呼應外界的變化具有生命力的模型。

 

最後,整合我們所收集到的數據,將這些資料整合到字體的資料庫,讓每個字體都有自己的標籤分類形成字體風味輪。

 

文鼎字體風味輪檔案下載

 


Products and Applications

文鼎DC陳森田MORITA

文鼎DC陳森田MORITA是文鼎字型與插畫家_陳森田合作開發的手寫字型,所有字體的內容包含中文、英歐文、符號等,都是陳森田手寫繪製,再由文鼎字型作數位化產品設計,產品同時涵蓋繁體中文、簡體中文。

陳森田MORITA_B體將漢字定距字與調和字整合在一個字型檔案裡,讓,森田手寫字的手感、Q感及溫度可以呈現出來。使用者透過字型選單選擇適合情境的字型做應用。

 

本影片透過Adobe Illustrator來呈現文鼎DC陳森田體的使用方式,演示漢字定距與漢字調合設計排版上視覺的不同。

應用設計

Products and Applications

文鼎UD晶熙黑體的拉丁造型搭配

中文字體與日文字體同樣都有漢字、拉丁與假名,如果有留意日文字型產品,會發現日文字型同樣的一個字體家族,但有著不同假名、拉丁的造型設計做搭配。

文鼎UD晶熙黑體開發之初也規劃有這樣的設計,亦即晶熙黑體在拉丁的造型上,共有三種造型可供設計師選用,以繁體中文為例,字體名稱分別是:

1. 文鼎UD晶熙黑體HK

2. 文鼎UD晶熙黑體E1HK

3. 文鼎UD晶熙黑體AktivBHK

這三款字型的拉丁造型可以追溯回到原始的拉丁字,分別是AR Dori Sans、AR NewHebe Sans、Aktiv Grotesk;AR Dori Sans、AR NewHebe Sans是文鼎字型近年來在拉丁字設計的代表作之一,除了文鼎內部的字體設計師參與設計開發外,也力邀位於美國波士頓Font Bureau字體公司的總監David Berlow協助設計指導、監修;兩款原生拉丁字皆有自 Light-Ultrablack 9個字重,在與晶熙黑體漢字12個字重搭配時,設計師重新給予字重的設定,細修曲線、調整架構再加入必要的視覺修正,字重擴充至極細的Hair到極粗的Ultrablack(E1版),再依據視覺灰度給予最佳的寬度比例,讓中文漢字、拉丁字搭配出最佳的整體視覺效果。

 

拉丁符號的設計通常會有因應造型、字重而做視覺校正的處理,目的是為了排版上的美觀、舒適性而做。以AR Dori Sans /文鼎UD晶熙黑體HK的符號為例,在數字1和4就有在不同的字重上做視覺校正,經過視覺校正的字型有字高(Font Height)的不同,但隨著字重(Weight)加粗,數字1、4、6將差距會縮小。

文鼎UD晶熙黑體,拉丁以AR Dori Sans做搭配,整體呈現出幾何、工程、現代的氛圍,具有Medium-Heavy共五個最常使用的字重,適合在數位顯示環境下使用,在中文顯示各分句之間停頓的逗號(U+FF0C),設計師簡化漢字逗號的造型,在這裡嘗試著做大膽的簡化設計,閱讀時營造出簡潔時尚的視覺感受。

    文鼎UD晶熙黑體HK排版展示

 

                                                                                       嘉義美術館以文鼎UD晶熙黑體HK做為指示標識用字/角白設計

 

文鼎UD晶熙黑體E1HK,拉丁以AR New Hebe Sans做搭配,整體呈現出經典、傳統、雋永的氛圍,適合使用在書籍排印完整產品共有12個字重可供選用。

                                                                                                                                      文鼎UD晶熙黑體E1HK排版展示

 

文鼎UD晶熙黑體AktivBHK,是晶熙黑體的漢字與英國合作夥伴Dalton Maag 公司的Aktiv Grotesk 進行搭配後的字型產品,共有繁體中文+香港字符集、簡體中文、日文三個語言,每個語言各四有個字重,旨在將晶熙黑體的簡潔與AktivGrotesk乾淨利落加以整合,感受上均勻平穩,視覺連貫而有當代感。文鼎UD晶熙黑體AktivBHK獲得國泰航空選用做企業字型。

                                                                                  TPOGRAPHY 字誌 選用文鼎UD晶熙黑體AktivBHK做為內文用字

 

搭配著不同拉丁造型的晶熙黑體產品,這樣的整合設計罕見於中文字體上,讓設計師們在字體使用時,多了不同設計情境字體選用上的彈性。

Products and Applications

[文鼎 IN-HOUSE]父親節篇-❤感謝爸爸的字體應用海報

 

[ 文鼎 IN-HOUSE ]

結合科技趨勢,文鼎字型全新推出的字體應用專欄
結合人工智慧生成技術圖像(Midjourney)與節慶活動
每期推出不同內容,
並且附上生成程式碼讓創意使用者在面對不同專案下更能得心應手

期待與你共同探索設計的新可能

 

 

本期內容圍繞「端午節」為主題,提供字體應用上的參考


  


/Imagine prompt

A high fashion photoshoot featuring traditional Chinese zongzi, made from dried green bamboo leaves and tied with hemp rope into triangular shapes, containing a salted egg yolk, glutinous rice, and a small piece of preserved pork, on a tea party table with a burnt orange tablecloth. The scene is inspired by a vintage Wes Anderson color palette. The style incorporates schlieren photography and Anne Dewailly's techniques, with soft-focus portraits. The image is hyper-realistic, glamorous, insanely detailed, 32k resolution, front view. Symmetry, raw, vogue. --ar 2:3 --v 6.0--s 50

 

/Imagine prompt

A detailed and glamorous high fashion photoshoot of zongzi, traditional Chinese pack zongzi, on a table set out for a tea party with a burnt orange tablecloth. The scene is inspired by a vintage Wes Anderson color palette. The style includes schlieren photography and Anne Dewailly's work, with soft-focus portraits. The image is hyper-realistic, 32k resolution, front view. Symmetry, raw, vogue. --ar 2:3 --v 6.0 --s 50

/Imagine prompt

A detailed and glamorous high fashion photoshoot of zongzi, traditional Chinese pack zongzi, on a table set out for a tea party with a burnt orange tablecloth. The scene is inspired by a vintage Wes Anderson color palette. The style includes schlieren photography and Anne Dewailly's work, with soft-focus portraits. The image is hyper-realistic, 32k resolution, front view. Symmetry, raw, vogue. -ar 2:3 --v 6.0 --s 50

 

/Imagine prompt

A detailed and glamorous high fashion photoshoot of zongzi, traditional Chinese zongzi made from dried green bamboo leaves and tied with hemp rope into triangular shapes,on a table set out for a tea party with a burnt orange tablecloth. The scene is inspired by a vintage Wes Anderson color palette. The style includes schlieren photography and Anne Dewailly's work, with soft-focus portraits. The image is hyper-realistic, 32k resolution, front view. Symmetry, raw, vogue. --ar 2:3 --v 6.0 --s 50

 

/Imagine prompt

Glamorous high fashion photoshoot of traditional Chinese zongzi, made from dried green bamboo leaves, tied with hemp rope, containing salted egg yolk, glutinous rice, and preserved pork. Set on a table with a Tiffany blue tablecloth for a tea party. Inspired by Wes Anderson's vintage color palette, with schlieren photography and Anne Dewailly's work. Soft-focus portraits, hyper-realistic, 32k resolution, front view. Symmetry, raw, vogue. --ar 2:3 --v 6.0 --s 50

 

/Imagine prompt

A detailed and glamorous high fashion photoshoot of traditional Chinese zongzi, made from dried green bamboo leaves and tied with hemp rope into triangular shapes, containing a salted egg yolk, glutinous rice, and a small piece of preserved pork, on a table set out for a tea party with a Tiffany blue tablecloth. The scene is inspired by a vintage Wes Anderson color palette. The style includes schlieren photography and Anne Dewailly's work, with soft-focus portraits. The image is hyper-realistic, 32k resolution, front view. Symmetry, raw, vogue. --ar 2:3 --v 6.0 --s 50

 

/Imagine prompt

Detailed high fashion photoshoot of traditional Chinese zongzi, wrapped in dried green bamboo leaves and tied with hemp rope, containing salted egg yolk, glutinous rice, and preserved pork. Displayed on a tea party table with a Tiffany blue tablecloth. Inspired by vintage Wes Anderson color palette, using schlieren photography and Anne Dewailly's work. Soft-focus portraits, hyper-realistic, 32k resolution, front view. Symmetry, raw, vogue. --ar 2:3 --v 6.0 --s 50

 

/Imagine prompt

Detailed high fashion photoshoot of traditional Chinese zongzi, wrapped in dried green bamboo leaves and tied with hemp rope, containing salted egg yolk, glutinous rice, and preserved pork. Displayed on a tea party table with a Tiffany blue tablecloth. Inspired by vintage Wes Anderson color palette, using schlieren photography and Anne Dewailly's work. Soft-focus portraits, hyper-realistic, 32k resolution, front view. Symmetry, raw, vogue. --ar 2:3 --v 6.0 --s 50

 

/Imagine prompt

Detailed product photography of a large green square box with 28 embedded small square boxes, floating on water with a mirror-like texture and a layer of fog. Background includes a green wall, slight water lines, and bamboo stands for spatial depth. Naturally bright lighting. Features traditional Chinese zongzi, wrapped in bamboo leaves and hemp rope, triangular shape. Canon camera, epic details, high precision, ultra high definition extreme detail texture 8K. --ar 2:3 --v 6.0 --s 50

 

/Imagine prompt

Product photography featuring a large green square box with 28 small square boxes inside, placed on water with a mirror texture and fog layer. The background has a green wall, slight water lines, and bamboo stands. Naturally bright, rich light, central composition. Traditional Chinese zongzi, wrapped with hemp rope and bamboo leaves in a triangular shape. Shot with a Canon camera, epic details, high precision, ultra high definition extreme detail texture 8K. --ar 2:3 --v 6.0 --s 50

 

 

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